I was tasked with creating a web analytics research paper for Gillette Venus. Gillette Venus is a direct to consumer (DTC) business that sells women’s razors in the form of a subscription-based service. I was tasked with conducting traffic analysis and usability test on their online e-commerce store. I then reported on those findings and sythesized them into a single Word document.
My web publishing course had me immersed in several important topics including, search engine optimization, usability testing, what constitutes as good value content, and much more.
I am most proud of the fact that I was able to synthesize all my data and observations into one final document. I am thankful that I got to learn how search engines like Google work. You can read the entire publication by clicking below if you are curious!Go Back to Projects Download Publication